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The Affordability of a Walt Disney World Vacation

Hello: 

You are invited to participate in my survey "The Affordability of a Walt Disney World Vacation". In this survey, respondents will be asked to complete a survey that asks questions about their experiences with Walt Disney World vacations. It will take approximately 10-20 minutes to complete the questionnaire. 

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have any questions at any time about the survey or the procedures, you may contact Sam Berdine by email at slbst229@mail.rmu.edu.

Thank you very much for your time and support. Please begin the survey now.
Demographic Questions
How old are you?
What is your gender?
What is your annual household income?
What is your employment status?
What is your highest level of education?
How many children are you a parent or guardian for that live in your household?
General Walt Disney World Questions
Have you ever visited Walt Disney World in Orlando, Florida?
If you answered yes to the previous question, approximately how many times have you visited Walt Disney World?
Approximately how many times do you visit Walt Disney World in a typical calendar year?
Do you have a trip to Walt Disney World planned or booked within the next year?
How many people do you typically visit Walt Disney World with?
How long is your average trip to Walt Disney World?
Are you currently a member of the Disney Vacation Club (DVC)?
Have you been a member of the Disney Vacation Club (DVC) in the past?
Are you currently paying for or have you paid for any other Disney membership programs?
If you were previously a member of Disney Vacation Club (DVC) or any other paid Disney membership program, why are you no longer a member of those programs?
Walt Disney World Financial Questions
Please indicate your agreement with the following statements:
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
My family and I can comfortably afford frequent trips to Walt Disney World.
My family and I have to save money for several years to afford a Walt Disney World trip.
I think that Walt Disney World is affordable for the average, middle-class American family.
If the cost of a Walt Disney World vacation were reduced, I would vacation there more frequently.
What amount do you typically budget to take a Walt Disney World vacation?
Please indicate your agreement with the following statement to the best of your ability:
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
When I take a Walt Disney World vacation, I find that I spend less than I budgeted for.
When I take a Walt Disney World vacation, I find that I spend more than I budgeted for.
When I take a Walt Disney World vacation, my spending closely resembles what I budgeted for.
When I take a Walt Disney World vacation, I find that additional unforeseen costs push me over the amount that I initially budgeted for. 
Since my first trip to Walt Disney World, prices have:
Please rank the following from least (1) to most (4) responsible for these price changes in your opinion:
Drag your choices here to rank them
    • Inflation
      1
    • Disney's management team
      2
    • Increased demand for park entrance
      3
    • The Coronavirus pandemic
      4
    If there are any other factors that you believe are increasing the price of a Walt Disney World vacation, please comment:
    If you have been to Walt Disney World multiple times, please complete the following sentences:
    Significantly Decreased
    Decreased
    Has Remained Nearly The Same
    Increased
    Significantly Increased
    Since my first trip to Walt Disney World, overall affordability has 
    The percentage of my personal savings that is spent annually on Walt Disney World vacations has
    What percentage of your savings would you estimate you typically spend on a Walt Disney World vacation?
    Please rank the following aspects of a Walt Disney World vacation from least (1) to most (8) worrisome in terms of cost:
    Drag your choices here to rank them
      • Transportation costs
        1
      • Park tickets
        2
      • Dining
        3
      • Hotel accomodations
        4
      • Genie+/Lightning Lane
        5
      • Parking costs
        6
      • Souvenirs
        7
      • Memory Maker
        8
      If there are any other major factors that create financial stress when planning your Walt Disney World vacation, please comment:
      Completion Questions
      Would you be willing to complete a follow up survey?
      If you would be willing to take a follow up survey, please comment your email address:
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